Kelley Blue Book Awards Buick Best Value Luxury Brand

One brand from each of the Detroit automakers were announced as winners of Kelley Blue Book’s 2013 Brand Image Awards.

The awards, based on an entire year’s worth of consumer perception data from the company’s “Brand Watch” study, honor the automotive brands that have most successfully captured positive consumer attention.

For the Detroit Three, Chrysler was named the 2013 “Most Refined Brand”; Ford Motors Co.'s namesake brand was awarded “Best Car Styling Brand;” and General Motors Co.’s Buick brand was named “Best Value Luxury Brand.”

“With standout vehicle lineups and positive consumer perception confirmed by empirical study, the winners of Kelley Blue Book’s 2013 Brand Image Awards have secured enviable positions in the minds of car buyers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com, in a statement.

With a brand and lineup that transcend mainstream without reaching all the way into the traditional luxury stratosphere, Buick is a nice way to step up in comfort and refinement while remaining mindful of the family budget.