One brand from each of the Detroit automakers were announced as winners
of Kelley Blue Book’s 2013 Brand Image Awards.
The awards, based on an entire year’s worth of consumer perception data from
the company’s “Brand Watch” study, honor the automotive brands that have most
successfully captured positive consumer attention.
For the Detroit Three, Chrysler was named the 2013 “Most Refined Brand”;
Ford Motors Co.'s namesake brand was awarded “Best Car Styling Brand;” and
General Motors Co.’s Buick brand was named “Best Value Luxury Brand.”
“With standout vehicle lineups and positive consumer perception confirmed by
empirical study, the winners of Kelley Blue Book’s 2013 Brand Image Awards have
secured enviable positions in the minds of car buyers,” said Jack R. Nerad,
executive editorial director and executive market analyst for Kelley Blue
Book’s KBB.com, in a statement.
With a brand and lineup that transcend mainstream without reaching all the
way into the traditional luxury stratosphere, Buick is a nice way to step up in
comfort and refinement while remaining mindful of the family budget.